"A solid, minutely documented, multifaceted and challenging work that amply rewards close reading and rereading. For years to come it’s likely to be the go-to source for both scholars and lay readers seriously interested in exploring root, branch, blossom and fruit of the avocado story."

—Anne Mendelson, The Wall Street Journal 

"Those looking for a fact-laden ride through the avocado’s nomenclature and geographical history will be delighted by this work . . . Readers interested in this type of agricultural history will surely dog-ear pages of this biography of one of the most ubiquitous fruits consumed in the country today."

— Booklist

“A comprehensive history of the nursery owners, scientists, marketing whizzes, and health experts who transformed the avocado from an exotic equatorial fruit into a multibillion-dollar industry.”

— Publishers Weekly

“There’s nothing like a great fruit with a great story–and that’s exactly what avocados are, with their tale wonderfully told by Sarah Allaback and Monique F. Parsons.”

— Dan Koeppel, author of Banana: The Fate of the Fruit That Changed the World

“Green Gold is an impressive read. Whether you’re a history buff or just enjoy a chip full of guacamole, you’ll be thoroughly captivated by the play-by-play wrestling match between the two most famous varieties (Hass and Fuerte), and ultimately between California and Mexico (and now the rest of the world). Green Gold is a well researched, captivating story.”

— Rick Bayless, James Beard Award-winning chef, author, and restaurateur